Personality not included : why companies lose their authenticity and how great brands get it back | Rohit Bhargava; foreword by Guy Kawasaki
New York: McGraw-Hill, c2008Description: xiv, 300p.: ill.; 22cmISBN:- 9780071545211
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BOOK
|
MARA Knowledge Centre | HF5415.1255 .B43 2008 (Browse shelf(Opens below)) | Available | 0000024729 |
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Includes bibliographical references and index
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