Personality not included : why companies lose their authenticity and how great brands get it back | Rohit Bhargava; foreword by Guy Kawasaki

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New York: McGraw-Hill, c2008Description: xiv, 300p.: ill.; 22cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BOOK	MARA Knowledge Centre	HF5415.1255 .B43 2008 (Browse shelf(Opens below))	Available		0000024729

Includes bibliographical references and index

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