Personality not included : why companies lose their authenticity and how great brands get it back |

Bhargava, Rohit

Personality not included : why companies lose their authenticity and how great brands get it back | Rohit Bhargava; foreword by Guy Kawasaki - xiv, 300p.: ill.; 22cm..

Includes bibliographical references and index

9780071545211


Authenticity (Philosophy)