Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
Material type: TextPublication details: Belmont, CA : Thomson/Wadsworth, c2005.Edition: 8th edDescription: xvi, 336 p. : ill. ; 26 cmISBN:- 053462510X (pbk.)
- 659.13/2 22
- HF5825 .J46 2005
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
BOOK | KPM Ayer Molek | HF5825 .J46 2005 (Browse shelf(Opens below)) | Available | 0000168835 |
Includes bibliographical references (p. 322-326) and index.
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