Creative strategy in advertising / (Record no. 53165)

MARC details
000 -LEADER
fixed length control field 01064cam a2200325 a 4500
001 - CONTROL NUMBER
control field 13438195
003 - CONTROL NUMBER IDENTIFIER
control field MARA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230125120452.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031218s2005 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003116833
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 053462510X (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 2003116833
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .J46 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13/2
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5825
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .J46 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jewler, A. Jerome.
9 (RLIN) 59173
245 10 - TITLE STATEMENT
Title Creative strategy in advertising /
Statement of responsibility, etc. A. Jerome Jewler, Bonnie L. Drewniany.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Belmont, CA :
Name of publisher, distributor, etc. Thomson/Wadsworth,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 336 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 322-326) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
9 (RLIN) 13556
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising layout and typography.
9 (RLIN) 32777
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Drewniany, Bonnie L.
9 (RLIN) 59174
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     KPM Ayer Molek KPM Ayer Molek 01/25/2023   HF5825 .J46 2005 0000168835 01/25/2023 01/25/2023 BOOK