Advertising and Integrated Brand Promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type: TextPublication details: Mason, Ohio : Thomson/South-Western, c2006.Edition: 4th edDescription: xlviii, 781 p. : ill. ; 29 cmISBN:- 0324289561 (student ed. with InfoTrac)
- 0324320159 (student ed.)
- 0324317182 (instructor's ed. with InfoTrac)
- 659.1 22
- HF5821 .O34 2006
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
BOOK | KPM Ayer Molek | HF5821 .O34 2006 (Browse shelf(Opens below)) | Available | 0000167183 |
Includes bibliographical references and indexes.
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