MARC details
000 -LEADER |
fixed length control field |
01302cam a2200361 a 4500 |
001 - CONTROL NUMBER |
control field |
13782225 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MARA |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230125121531.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
041115s2006 ohua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2004116550 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324289561 (student ed. with InfoTrac) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324320159 (student ed.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324317182 (instructor's ed. with InfoTrac) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5821 |
Item number |
.O34 2006 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
22 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5821 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.O34 2006 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
O'Guinn, Thomas C. |
9 (RLIN) |
59184 |
245 10 - TITLE STATEMENT |
Title |
Advertising and Integrated Brand Promotion / |
Statement of responsibility, etc. |
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Mason, Ohio : |
Name of publisher, distributor, etc. |
Thomson/South-Western, |
Date of publication, distribution, etc. |
c2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xlviii, 781 p. : |
Other physical details |
ill. ; |
Dimensions |
29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
9 (RLIN) |
3035 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising media planning. |
9 (RLIN) |
30062 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Allen, Chris T. |
9 (RLIN) |
59185 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Semenik, Richard J. |
9 (RLIN) |
54188 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
3 |
e |
epcn |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
BOOK |