What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics / Melina Palmer.

By:

Palmer, Melina [author.]

Material type: Text

TextPublisher: Coral Gables : Mango Publishing, [2021]Description: 297 pages ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781642505627
9781642505627

Other title:

Subtitle on cover : Unlocking consumer decisions with the science of behavioral economics

Subject(s):

LOC classification:

HF5415.32 .P354 2021

Summary: "This book explains the neuroscience of consumer behavior. Learn exactly why people buy - and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more efffective leader. Behavioral economics is the marketing research future of brands and business. What Your Customer Wants (And Can't Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits."

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
BOOK	KPM Seri Iskandar	OPEN SHELF	HF5415.32 .P354 2021 (Browse shelf(Opens below))	1	Available		016145
BOOK	KPM Seri Iskandar	OPEN SHELF	HF5415.32 .P354 2021 (Browse shelf(Opens below))	2	Available		016146

Browsing KPM Seri Iskandar shelves, Collection: OPEN SHELF Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF5415 .K68 2024 Marketing 6.0 : the future is immersive /	HF5415 .K68 2024 Marketing 6.0 : the future is immersive /	HF5415.32 .P354 2021 What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics /	HF5415.32 .P354 2021 What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics /	HF 5415.32 .S344 2015 CONSUMER BEHAVIOR	HF 5415.32 .S654 2020 CONSUMER BEHAVIOR BUYING, HAVING, AND BEING	HF5548.37 P43 2019 ESSENTIAL CYBER SECURITY FOR YOUR SMALL BUSINESS HOW TO PROTECT YOUR SMALL BUSINESS FROM CYBER ATTACKS, HACKERS, AND IDENTITY THIEVES WITHOUT BREAKING THE BANK	Next

Includes bibliographical references (pages 289-297)

"This book explains the neuroscience of consumer behavior. Learn exactly why people buy - and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more efffective leader. Behavioral economics is the marketing research future of brands and business. What Your Customer Wants (And Can't Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits."

There are no comments on this title.

to post a comment.