What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics /
Palmer, Melina,
What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics / Subtitle on cover : Unlocking consumer decisions with the science of behavioral economics Melina Palmer. - 297 pages ; 23 cm
Includes bibliographical references (pages 289-297)
"This book explains the neuroscience of consumer behavior. Learn exactly why people buy - and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more efffective leader. Behavioral economics is the marketing research future of brands and business. What Your Customer Wants (And Can't Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits."
9781642505627 9781642505627
2021934472
Consumer behavior.
Consumers.
Consumer behavior.
Consumers.
HF5415.32 / .P354 2021
What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics / Subtitle on cover : Unlocking consumer decisions with the science of behavioral economics Melina Palmer. - 297 pages ; 23 cm
Includes bibliographical references (pages 289-297)
"This book explains the neuroscience of consumer behavior. Learn exactly why people buy - and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more efffective leader. Behavioral economics is the marketing research future of brands and business. What Your Customer Wants (And Can't Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits."
9781642505627 9781642505627
2021934472
Consumer behavior.
Consumers.
Consumer behavior.
Consumers.
HF5415.32 / .P354 2021