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Designing brand identity an essential guide for the whole branding team Alina Wheeler.

By: Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Edition: Fourth editionDescription: x, 326 pages color illustrations 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781118099209 (cloth)
  • 9781118465011 (ebk)
Subject(s): Online resources: Summary: "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and govern
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Includes bibliographical references (pages 314-315) and index.

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and govern

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