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1.
Marketing management - a strategic decision - making approach John W. Mullins, Orville C. Walker, Jr. by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw - Hill c 2013; New York McGraw - Hill c 2013
Availability: Items available for loan: KKTM Ledang (1).

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2.
Getting to plan B : breaking through to a better business model John Mullins, Randy Komisar. by
Boston, Mass. Harvard Business Press, c2009
Availability: Items available for loan: MARA Knowledge Centre (1)Call number: HD30.28 .M854 2009 .

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3.
Marketing management : a strategic decision - making approach John W.Mullins, Orville C.Walker Jr., Harper W.Boyd Jr., Jean - Claude Larreche. by
Edition: 5th ed..
New York, NY: The McGraw - Hill Companies Inc., c2005
Availability: Items available for loan: MARA Knowledge Centre (1)Call number: HF5415.13 .M854 2005 .

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