| 000 | 00796 a2200241 4500 | ||
|---|---|---|---|
| 008 | 230125b ||||| |||| 00| 0 eng d | ||
| 020 |
_a0131202065 _q paperback |
||
| 020 |
_a 9780131202061 _q paperback |
||
| 090 |
_a HF5823 _b .W45 2003 |
||
| 100 |
_a Wells, William _eauthor _98941 |
||
| 245 |
_aAdvertising Principles & Practice _b William Wells, John Burnett, Sandra Moriarty |
||
| 250 | _a6th edition | ||
| 264 |
_a New Jersey _b Prentice Hall _c 2003 |
||
| 300 |
_a xxxii, 599 pages _b illustrations _c 29 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index | ||
| 650 |
_aAdvertising _93035 |
||
| 700 |
_aBurnett, John _e author _959192 |
||
| 700 |
_aMoriarty, Sandra _e author _959193 |
||
| 942 |
_2lcc _cBOK |
||
| 999 |
_c53185 _d53184 |
||