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| 001 | 13782225 | ||
| 003 | MARA | ||
| 005 | 20230125121531.0 | ||
| 008 | 041115s2006 ohua b 001 0 eng | ||
| 010 | _a 2004116550 | ||
| 020 | _a0324289561 (student ed. with InfoTrac) | ||
| 020 | _a0324320159 (student ed.) | ||
| 020 | _a0324317182 (instructor's ed. with InfoTrac) | ||
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_aO'Guinn, Thomas C. _959184 |
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_aAdvertising and Integrated Brand Promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a4th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2006. |
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| 300 |
_axlviii, 781 p. : _bill. ; _c29 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising. _93035 |
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| 650 | 0 |
_aAdvertising media planning. _930062 |
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| 700 | 1 |
_aAllen, Chris T. _959185 |
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| 700 | 1 |
_aSemenik, Richard J. _954188 |
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