| 000 | 01064cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 13438195 | ||
| 003 | MARA | ||
| 005 | 20230125120452.0 | ||
| 008 | 031218s2005 caua b 001 0 eng | ||
| 010 | _a 2003116833 | ||
| 020 | _a053462510X (pbk.) | ||
| 035 | _a(DLC) 2003116833 | ||
| 040 |
_aDLC _cDLC _dDLC |
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_aHF5825 _b.J46 2005 |
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_a659.13/2 _222 |
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_aHF5825 _b.J46 2005 |
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| 100 | 1 |
_aJewler, A. Jerome. _959173 |
|
| 245 | 1 | 0 |
_aCreative strategy in advertising / _cA. Jerome Jewler, Bonnie L. Drewniany. |
| 250 | _a8th ed. | ||
| 260 |
_aBelmont, CA : _bThomson/Wadsworth, _cc2005. |
||
| 300 |
_axvi, 336 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. 322-326) and index. | ||
| 650 | 0 |
_aAdvertising copy. _913556 |
|
| 650 | 0 |
_aAdvertising layout and typography. _932777 |
|
| 700 | 1 |
_aDrewniany, Bonnie L. _959174 |
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| 906 |
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