| 000 | 00581 a2200181 4500 | ||
|---|---|---|---|
| 008 | 210215b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780618799701 | ||
| 090 |
_aHF5415 _b.P75 2008 |
||
| 100 |
_aPride, William M. _926799 |
||
| 245 |
_aMarketing _cWilliam M. Pride, O. C. Ferrell. |
||
| 250 | _a14th edition .. | ||
| 264 |
_aBoston, MA: _bHoughton Mifflin Company, _cc2008. |
||
| 300 |
_a xxxi, 629p.: _bcol. ill.; _c28cm.. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _9996 |
||
| 700 |
_aFerrell, O. C. _912154 |
||
| 942 | _2ddc | ||
| 999 |
_c16998 _d16998 |
||