| 000 | 01655nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 0000044588 | ||
| 008 | 120523s2013 njua b 001 0 eng | ||
| 020 | _a9781118099209 (cloth) | ||
| 020 | _a9781118465011 (ebk) | ||
| 020 | _z9781118416174 (ebk) | ||
| 020 | _z9781118418741 (ebk) | ||
| 020 | _z9781118431634 (ebk) | ||
| 020 | _z9781118465028 (ebk) | ||
| 090 | 0 | 0 |
_aHD69.B7 _bW44 2013 |
| 100 | 1 |
_aWheeler, Alina. _918079 |
|
| 245 | 1 | 0 |
_aDesigning brand identity _ban essential guide for the whole branding team _cAlina Wheeler. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2013] |
|
| 300 |
_ax, 326 pages _bcolor illustrations _c29 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 314-315) and index. | ||
| 520 | _a"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and govern | ||
| 650 | 0 |
_aAdvertising _xBrand name products _918080 |
|
| 650 | 0 |
_aBrand name products _918081 |
|
| 650 | 0 |
_aBranding (Marketing) _913582 |
|
| 650 | 0 |
_aTrademarks _xDesign _918082 |
|
| 856 | 0 | 0 |
_aContributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html |
| 856 | 0 | 0 |
_aPublisher description _uhttp://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html |
| 856 | 0 | 0 |
_aTable of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html |
| 999 |
_c10815 _d10815 |
||