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Designing brand identity an essential guide for the whole branding team Alina Wheeler.

By: Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Edition: Fourth editionDescription: x, 326 pages color illustrations 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781118099209 (cloth)
  • 9781118465011 (ebk)
Subject(s): Online resources: Summary: "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and govern
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Holdings
Item type Current library Call number Status Date due Barcode
BOOK BOOK KKTM Lenggong HD69.B7 W44 2013 (Browse shelf(Opens below)) Available 0000065413
BOOK BOOK KKTM Lenggong HD69.B7 W44 2013 (Browse shelf(Opens below)) Available 0000065414
BOOK BOOK KKTM Lenggong HD69.B7 W44 2013 (Browse shelf(Opens below)) Available 0000065415

Includes bibliographical references (pages 314-315) and index.

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and govern

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