TY  - GEN
AU  - McGrath, Rita Gunther  
AU  - MacMillan, Ian C.  
TI  - Market Busters
SN  -  1591391237  
PY  - 2005///.
CY  - Boston, Masschusetts:   
PB  - Harvard Business School Press, 
KW  - 40 Strategic planning - Handbook manual, etc
N1  -  Includes index
ER  -