TY  - GEN
AU  -  Lord, Michael D.  
AU  - Debethizy, J. Donald  
TI  -  Innovation that fits: moving beyond the fads to choose the right innovaton strategy.... 
SN  - 0131438204  
PY  - 2005///.
CY  - New Jersey: 
PB  -  Prentice Hall, 
N1  - Includes index.
ER  -