TY  - BOOK
AU  - Jewler,A.Jerome
AU  - Drewniany,Bonnie L.
TI  - Creative strategy in advertising
SN  - 053462510X (pbk.)
AV  - HF5825 .J46 2005
U1  - 659.13/2 22
PY  - 2005///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes bibliographical references (p. 322-326) and index
ER  -