TY  - GEN
AU  - Gladwell, Malcolm
TI  - The tipping point: how little things can make a big difference
SN  - 9780316679077
PY  - 2000///.
CY  - New York
PB  - Back Bay Books/ Little, Brown and Company, 
KW  - Social psychology
KW  -  Contagion (Social psychology)
KW  - Causation
KW  - Context effects (Psychology)
N1  - Includes bibliographical references and index
ER  -