TY - GEN AU - Zweig, Jason TI - Your money and your brain: how the new science of neuroeconomics can help make you rich SN - 9780743276696 PY - 2007/// CY - New York PB - Simon&Schuster Paperbacks KW - Investments KW - Psychological aspects KW - Finance KW - Decision making KW - Neuroeconomics N1 - Includes bibliographical references and index ER -