Zweig, Jason <br/><br/>
Your money and your brain :  how the new science of neuroeconomics can help make you rich 
Jason Zweig. 
 - 340p.:  col. ill.;  24cm..  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780743276696 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investments--Psychological aspects<br/>Finance--Decision making<br/>Neuroeconomics