Hartley, Robert F.  <br/><br/>
Marketing mistakes and successes 
Robert F. Hartley 
 - 10th ed 
 - viii, 374p.  ill  23cm 
<br/><br/><label>ISBN: </label>0471743216   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing   --Case studies --United States