Martin, Dick   <br/><br/>
Secrets of the marketing masters :  what the best marketers do and why it works 
Dick Martin. 
 - xxii, 265p.  24cm 
<br/><br/>Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9780814409435   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  <br/>Success in business