TY  - GEN
AU  - Heyman, Jay H. 
TI  - All you need is a good idea! 
SN  - 9780470237915  
PY  - 2008///
CY  - Hoboken, N.J.
PB  -  John Wiley & Sons Inc.
KW  - Marketing
KW  - Small business marketing
KW  - Advertising
N1  - Includes index
ER  -