TY  - GEN
AU  - Pride, William M. 
AU  - Ferrell, O. C.  
TI  - Marketing
SN  - 9780618799701
PY  - 2008///.
CY  - Boston, MA
PB  - Houghton Mifflin Company, 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -