Pride, William M.  <br/><br/>
Marketing 
William M. Pride, O. C. Ferrell.  
 - 14th edition ..  
 - xxxi, 629p.:  col. ill.;   28cm.. 
<br/><br/>Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9780618799701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing