TY  - GEN
AU  -  Daum, Kevin.  
AU  -  Turner, A. Daniel.  
TI  - Roar! Get heard in the sales and marketing jungle : :  a business fable  
SN  - 9780470598795  
PY  - 2010///..
CY  - Hoboken, N.J.:  
PB  - Wiley,
ER  -