TY  - GEN
AU  -  Bhargava, Rohit  
AU  - Chew, Wilson  
TI  - Personality not included : : why companies lose their authenticity and how great brands get it back   |
SN  - 9780071545211  
PY  - 2008///.
CY  -  New York
PB  - McGraw-Hill,   
KW  - Authenticity (Philosophy)
N1  -  Includes bibliographical references and index
ER  -