Wheeler, Alina. <br/><br/>
Designing brand identity   an essential guide for the whole branding team  
Alina Wheeler. 
 - Fourth edition. 
 - x, 326 pages   color illustrations   29 cm 
<br/><br/>Includes bibliographical references (pages 314-315) and index. 
<br/><br/> "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and govern 
<br/><br/><label>ISBN: </label>9781118099209 (cloth) 9781118465011 (ebk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products<br/>Brand name products<br/>Branding (Marketing)<br/>Trademarks--Design