Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By:

Kotler, Philip [author.]

Contributor(s):

Material type: Text

TextPublisher: Hoboken, New Jersey : Wiley, [2024]Description: pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781119835219

Subject(s):

Additional physical formats: Online version:: Marketing 6.0DDC classification:

658.8 23/eng/20231103

LOC classification:

HF5415 .K686 2024

Summary: "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
BOOK	KPM Seri Iskandar	OPEN SHELF	HF5415 .K68 2024 (Browse shelf(Opens below))	1	Available	016150
BOOK	KPM Seri Iskandar	OPEN SHELF	HF5415 .K68 2024 (Browse shelf(Opens below))	2	Available	016151
BOOK	KPM Seri Iskandar	OPEN SHELF	HF5415 .K68 2024 (Browse shelf(Opens below))	3	Available	016152

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Previous	HF5415 .K473 2023 MARKETING ISE	HF5415 .K68 2024 Marketing 6.0 : the future is immersive /	HF5415 .K68 2024 Marketing 6.0 : the future is immersive /	HF5415 .K68 2024 Marketing 6.0 : the future is immersive /	HF5415.32 .P354 2021 What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics /	HF5415.32 .P354 2021 What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics /	HF 5415.32 .S344 2015 CONSUMER BEHAVIOR	Next

Includes index.

"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- Provided by publisher.

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