Advertising Principles & Practice (Record no. 53185)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
|---|---|
| fixed length control field | 230125b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131202065 |
| Qualifying information | paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131202061 |
| Qualifying information | paperback |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5823 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .W45 2003 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| Relator term | author |
| 9 (RLIN) | 8941 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Principles & Practice |
| Remainder of title | William Wells, John Burnett, Sandra Moriarty |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Jersey |
| Name of producer, publisher, distributor, manufacturer | Prentice Hall |
| Date of production, publication, distribution, manufacture, or copyright notice | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 599 pages |
| Other physical details | illustrations |
| Dimensions | 29 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 3035 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John |
| Relator term | author |
| 9 (RLIN) | 59192 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| Relator term | author |
| 9 (RLIN) | 59193 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | KPM Ayer Molek | KPM Ayer Molek | 01/25/2023 | HF5823 .W45 2003 | 0000166079 | 01/25/2023 | 01/25/2023 | BOOK | |||||
| Library of Congress Classification | KPM Ayer Molek | KPM Ayer Molek | 01/25/2023 | HF5823 .W45 2003 | 0000166080 | 01/25/2023 | 01/25/2023 | BOOK |