Marketing mistakes and successes (Record no. 17041)

MARC details
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210216b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471743216
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .H373 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hartley, Robert F.
9 (RLIN) 29143
245 ## - TITLE STATEMENT
Title Marketing mistakes and successes
Statement of responsibility, etc. Robert F. Hartley
250 ## - EDITION STATEMENT
Edition statement 10th ed
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, New Jersey:
Name of producer, publisher, distributor, manufacturer John Wiley & Sons Inc
Date of production, publication, distribution, manufacture, or copyright notice c2006
300 ## - PHYSICAL DESCRIPTION
Extent viii, 374p.
Other physical details ill
Dimensions 23cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Case studies
Geographic subdivision United States
9 (RLIN) 29144
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     MARA Knowledge Centre MARA Knowledge Centre 02/16/2021   HF5415.1 .H373 2006 0000013270 02/16/2021 02/16/2021 BOOK