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Strategic marketing management : a means-end approach Mark E. Parry.

By: Series: The McGraw-Hill executive MBA series New York: McGraw-Hill, c2005Description: ix, 275p.: ill.; 23cmISBN:
  • 0071450939
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Item type Current library Call number Status Date due Barcode
BOOK BOOK MARA Knowledge Centre HF5415.13 .P373 2005 (Browse shelf(Opens below)) Available 0000014863

Includes bibliographical references and index

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