Strategic marketing management : a means-end approach Mark E. Parry.
Series: The McGraw-Hill executive MBA series New York: McGraw-Hill, c2005Description: ix, 275p.: ill.; 23cmISBN:- 0071450939
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
BOOK | MARA Knowledge Centre | HF5415.13 .P373 2005 (Browse shelf(Opens below)) | Available | 0000014863 |
Includes bibliographical references and index
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