The Dentsu way 9 lessons for innovation in marketing from the world's leading advertising agency by Kotaro Sugiyama and Tim Andree
Material type:
TextPublication details: New York The McGraw Hill Companies c2010; New York The McGraw Hill Companies c2010Description: xxi, 310 p. ill. 22 cmISBN: - 9780071748124
Contents:
The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
BOOK
|
MARA Knowledge Centre | HF6181.D4 .S843 2010 (Browse shelf(Opens below)) | Available | 0000049817 | ||
|
BOOK
|
MJII | RM70.20 | Available | 0000031167 |
The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch
There are no comments on this title.