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1.
Strategic marketing David W. Cravens, Nigel F. Piercy. by
Edition: 10th ed.
New York: McGraw-Hill, 2013
Availability: Items available for loan: KKTM Kemaman (1). KPM Bandar Penawar (1)Call number: HF5415 135 C73 2013.

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2.
Strategic Marketing / David W. Cravens by
Edition: Seventh Edition
New York; The McGraw-Hill Company Inc McGraw-Hill/Irwin 2003
Availability: Items available for loan: KM Banting (3)Call number: HF 5415.135 .C 73 2003, ...

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