TY  - BOOK
AU  - Murphy,Patrick E.
TI  - Marketing and the common good: essays from Notre Dame on societal impact
SN  - 9780415828826
PY  - 2014///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Marketing
KW  - Moral and ethical aspects
KW  - Social marketing
N1  - Includes bibliographical references and index
ER  -