Consumer behavior and marketing action / Henry Assael.
Material type: TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998.Edition: 6th edDescription: xviii, 718 pages. : illustrations ; 24 cmISBN:- 0538867701
- Consumer behavior
- 658.8/342 21
- HF5415.3 .A83 1998
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
BOOK | KPM Ayer Molek | HF5415.3 .A83 1998 (Browse shelf(Opens below)) | Available | 97898330212123 |
Includes bibliographical references (p. 656-688) and index.
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