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Consumer behavior and marketing action / Henry Assael.

By: Material type: TextTextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998.Edition: 6th edDescription: xviii, 718 pages. : illustrations ; 24 cmISBN:
  • 0538867701
Other title:
  • Consumer behavior
Subject(s): DDC classification:
  • 658.8/342 21
LOC classification:
  • HF5415.3 .A83 1998
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Holdings
Item type Current library Call number Status Date due Barcode
BOOK BOOK KPM Ayer Molek HF5415.3 .A83 1998 (Browse shelf(Opens below)) Available 97898330212123

Includes bibliographical references (p. 656-688) and index.

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