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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.

By: Contributor(s): United States [Boston, Mass] : Harvard Business School Press, 2005Description: xv, 240 p. : ill. ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781591396192
Subject(s):
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Holdings
Item type Current library Collection Call number Status Date due Barcode
BOOK BOOK KKTM Kuantan HF5415.C44 2005 (Browse shelf(Opens below)) Available 0000052327
BOOK BOOK KPM Bandar Penawar OPEN SHELF HF5415 153 W344 2009 (Browse shelf(Opens below)) Available 0000082905
BOOK BOOK MARA Knowledge Centre HF5415.153. K56 2005 (Browse shelf(Opens below)) Available 97898330211860
BOOK BOOK MRSM Sultan Azlan Shah, Kuala Kangsar HF5415.C44 2005 (Browse shelf(Opens below)) Available 000461
BOOK BOOK MRSM Sultan Azlan Shah, Kuala Kangsar HF5415.C44 2005 (Browse shelf(Opens below)) Available 000469

Includes bibliographical references (p. [223]-229) and index

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