Basic marketing a marketing strategy planning approach William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.

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TextPublication details: New York, NY McGraw-Hill Irwin [2014]; (c) 2014; (c) 2014 New York, NY McGraw-Hill Irwin [2014]Edition: 19th editionDescription: xl, 725 pages color illustrations 29 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BOOK	KKTM Kemaman		Available		0000062889

Includes bibliographical references and index.

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