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Marketing and the common good essays from Notre Dame on societal impact

Marketing and the common good essays from Notre Dame on societal impact edited by Patrick E. Murphy and John F. Sherry, Jr - Abingdon, Oxon Routledge 2014 Abingdon, Oxon Routledge 2014 - xxii, 328 pages 24 cm

Includes bibliographical references and index

ISBN: 9780415828826

Subjects--Topical Terms:
Marketing--Moral and ethical aspects
Social marketing

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